Natacha Engelmann
About
iDverse
Cannes Lions | Silver
El Ojo | Gold
One Show | Shortlist
LIA | Bronze
São Paulo Creative Club | Shortlist
+
50k
people die
More than
from adverse events in Brazil every year
Which are unintentional incidents caused to patients during medical care due to unawareness of pre-existing conditions.
To help prevent this from happening, we created a dinamic graphic code that facilitates the identification of these conditions in emergency care.
It can be applied to any kind of material, helping to save thousands of lives.
22k
healthcare professionals
We reached more than
6.4m
people
and more than
through our partner brands: Vivara, C6 Bank, Emergency Rescue World Society, Brazilian First Aid Corps and others.
Partiu pra não parar
Music videoclip
Club Social Snacks
Heavy Baile
During the Covid Pandemic, with social isolation, street artists had a hard time continuing to showcase and perform their work, but Club Social couldn't stand still and teamed up with Heavy Baile to support and promote them.
First, we released an exclusive song and music video featuring various artists, including dancers, visual artists, and musicians.
And after that, we shared their profiles on social media, portfolios and websites using QR Codes on our communication.
Cavalinho Fiat
Profissionais do ano | Finalista
Media opportunity
TV + Digital
Every Brazilian knows it. Three times, and you can request a song on Fantástico. Fiat was the sales leader for three consecutive years and decided to request a song as well.
We created a Fiat horse (the puppet that hosts the sports segment), and for the first time, a brand requested a song on the highest-rated show on Brazilian TV.
1.2m
impressions
It went viral on social media and generated more than
3m
people
along with more than
who watched live on TV
Unlock the Carnival
Trident
Integrated campaign
Trident has always been present in Brazilian Carnival, and this time, it unlocked all the best things.
It unlocked a new product
It unlocked new looks
It unlocked tatoos
It even unlocked unlimited glitter
Cause glitter is what makes Carnival, Carnival. Right?
The Good Code
SP Creative Club | Shortlist
AACD
Integrated Campaign
AACD needs donations year-round, but many people don’t donate because they don’t know how to help. Whether it’s by phone, through the website... To solve this, we created the easiest way to donate: scanning the barcode.
How it works:
1
Open your bank app
2
Scan the barcode
3
Choose the amount
4
There it is!
And we placed it all over the city.
Oreobreak
Oreo
Digital
Custom content
Oreo decided to invade TV program breaks and online content with recipes and personalized messages based on what people were watching.
So we created 3 films with different recipes exploring the best of Oreo cookies.
And customized the intro to match the subject of every program, film or show and created a more playful break.
The same problem
AACD
Film
Because with your donation, AACD offers free treatment and rehabilitation for they patients, so they don't have to worry about that, only about everyday problems just like everyone else.
Netflix on your bill
TIM
Netflix
To announce TIM's exciting news that customers can now pay their Netflix subscription directly through their mobile plan, we used two popular Netflix series as themes for our ads.
Original Parts
São Paulo Creative Club | Anuary
Hyundai
Hi, I'm Natacha.
Awards and Recognitions:
iDverse
Cannes Lions | Silver
El Ojo | Gold
London International Awards | Bronze
OneShow | Shortlist
Lumm Awards | 2 Gold
Brasil Design Award | 2 Silver
Clio Health | Shortlist
CCSP | Shortlist
Olympic Torch Relay Project - Bradesco
Effie Awards | Silver
Mimecry - Hyundai
SP Creative Club | Anuary
The Good Code - AACD
SP Creative Club | Shortlist
I've been an art director for over 12 years and currently work at Leo Burnett. Before that, I worked at Publicis SapientAG2, HavasPlus, mcgarrybowen, Naked and Havas Digital, with clients such as Oreo, Trident, Fiat, Oral-B, TIM, AACD, Snickers, Nutella, Lay's, and many others. I also hold a degree in Social Communication from ESPM-SP (2009-2012).
